Due to capitalism. They are going to have to adapt their business models or they will become money-losing, financially failing enterprises.
Tumblr has banned a long list of tags on iOS to comply with the App Store’s rules on sensitive content, affecting the content users see on their dashboard and search pages. However, some tags, like "girl," "selfie," and "sad," don’t appear to violate any safety policies.
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Here comes the Ministry of Truth.