Uncle Ben’s rice brand is getting a new name: Ben’s Original

Mars Inc becomes the latest company to drop a logo criticized as a racial stereotype.

Source: www.cbsnews.com

Uncle Ben’s Rice will change their name to Ben’s Original™, as well as eliminate the image on their packaging to build more inclusive branding. Their shift signals an aim to create a more inclusive world.

 

Ben was actually a successful rice farmer who was known for the quality of his rice during 1940’s era.Thank God the serious issues are getting handled by big companies. No one I know ever saw a thriving black farmer as anything like a "slave," so you’re wiping out a much loved successful black man. Stop making this about the PC/Woke movement shoved down our throats every other day.